![]() ![]() ![]() will much like it., unaccustomed perspectives on a company whose leading product is a household name around the globe. If you want a deeper understanding of our world today, read Citizen Coke., unaccustomed perspectives on a company whose leading product is a household name around the globe.I doubt the Coca-Cola Co. It makes us conscious of the giant ecological footprint of the Real Thing, which impacts the real lives of real people. It allows us to see the contours of an economy based on partnerships between governments and corporations like Coca-Cola. What Elmore does best is analyze how Coke takes advantage ofglobal public works and government interventions to boost its place in worldmarkets., Citizen Coke is a brilliant analysis of Coke's empire in ecological, economic, and social terms. ![]()
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